DCH
Category
Strategy, Creative Direction
Client
QnC Construction
Year
2025
Overview
In the home building market, the word "custom" means something different for each person you talk to.
QnC Construction challenged us to showcase how their team is "Redefining Custom" through their proprietary design-build process and showcase the luxury homes they create.
We began by creating paid and organic social content to increase brand awareness by showcasing QnC's proprietary "Design-Build" process in action.
Next, we developed testimonial content to build trust with warm leads as they entered the research and consideration phase.
A final content layer supporting sales conversion through long-form video.
At the bottom of the funnel, this 2–3 minute film converts warm prospects into confident buyers by removing the last barriers to commitment. It builds trust through an inside look at QnC's distinctive building process, using team interviews to surface key insights,
answer common questions, and flag the pitfalls buyers fear, positioning QnC as the expert. Real couples then share their positive experiences, turning proof into permission and encouraging viewers to trust QnC with their own home.
Outcome 1
Generated $1M in new revenue.
Outcome 2
Less outreach from unqualified leads.
Outcome 3
Higher close rate on new prospect conversations.
Outcome 4
Booked business hit their annual revenue goal within 4 months.