DCH
Category
Creative Direction
Client
Construction Specialties
Year
2023-2025
Overview
Construction Specialties is an global architectural products manufacturer known for developing custom designs on behalf of clients around the world.
THE CHALLENGE
Building a mixed content strategy to support short-term sales and long-term brand building for a complex organization.
Behind every engineering solution and architectural product are the humans who live and work within the structures every day. These case stories were developed as sales assets, highlighting the human impact of the solutions provided by CS.
Product education was another critical initiative, showcasing each product's benefits in an entertaining format.
Product focused commercials for paid social
Each of CS' products can be deployed accross a wide range of industries and use cases. Below is a single example from a larger social series. We used lighting and wardrobe to transform a single set into three distinct locations, each
representing a unique, target industry and showcasing the product's versatility within it.